Now, more than ever, it’s tough to cut through the noise and get noticed in the digital space. Generating leads is hard enough, but oftentimes, the people you get in touch with aren’t quality… And they don’t want to buy from you.
We totally understand the struggle.
Marketers’ main goal is typically to generate as many quality business leads as possible… Which leads to getting lots of sales. If this is your goal, too, but you’re struggling to sift through all the cold, dead leads in front of you, we’re here to help.
We’ve compiled a list of our best strategies to help your business generate more quality leads, right now.
Know Your Target Audience and Create Customer Personas
The key to building a fool-proof lead generation strategy is understanding your ideal customer. If you don't put in the effort, then it will be difficult for you to determine their pain points and problems – which means that any content you create won’t really resonate with them at all!
Keep in mind that not all your customers are the same—they may be at different stages of their journey and have varying interests. To help you better serve them, we recommend categorizing people into buyer personas based on factors like age or location so as to provide a tailored experience for each individual customer! Imagine yourself in each of your personas’ shoes. Take note of their pain points, problems or needs- this will help generate better quality marketing leads that cater more specifically to your target audience's desires! It will also allow you to lead your business from a place of empathy and create deeper relationships with your customers… Which will keep them coming back.
Fill Lead Capture Forms with Relevant Questions
Lead capture forms are the most popular lead generation tool among marketers with 74% using them for this purpose. Additionally, 49% of marketers have reported that these landing pages result in their highest converting leads!
When it comes to lead capture forms, many businesses face a hard time filtering low-quality leads from high-quality ones because they're not asking the right questions. This is where your company can use different filters and criteria so that only top prospects fill out their information on your form!
This brings us back to our big question—how do you distinguish between low-quality leads and high-quality ones?
Lead capture forms can help you understand the intent of each lead—as long as you ask the right questions. Get creative with your forms! Add in relevant fields that serve as important information for the niche that you’re working in. Some examples could be Job Title, Income Range, or even a dropdown menu that allows users to select which topic or product they’re most interested in. Of course, only include fields that are relevant/appropriate to your offer.
These responses can help you decide if the person filling out your form is someone you’re interested in nurturing and dedicating more time and energy to.
Simplify Communication
64% of consumers say they like to receive text messages with incentives (coupons, discounts, promos) from local businesses. Furthermore, 95% are opened within 3 minutes—texting is one the quickest forms of communication there's ever been!
Nowadays, people want instant answers. When consumers are looking for a purchase or service, they would much rather text you than call. They're tired of being put on hold and having their emails ignored. By using tools like BizBuilder.io, you can generate leads and stay connected with them long after they have left your website.
Your website visitors will be transformed into qualified leads as soon as they submit their information. You can answer any questions quickly and open up a two-way communication line with them, increasing the likelihood that these potential customers return for future purchases or referrals.
Go Out and Get Some High-Quality Leads!
The lead generation process can be a complicated one, but with the right tools at your disposal, it doesn’t need to be. BizBuilder.io offers an extensive range of marketing and communication services that will not only simplify how leads are generated for your business; they'll also deliver great customer experience from start-to-finish!
